Case study · Audio advertising
From 40 to 250 page-one rankings for an audio ad platform.
An audio advertising platform for podcast, radio, and streaming ads was missing from most of the searches its buyers make. We rebuilt its on-page SEO, gave every audience and industry its own page, and earned coverage in the publications advertisers read.
- Client
- Audio advertising platform
- Audience
- Advertisers, publishers, podcasters & radio stations
- Engagement
- Aug 2023 – present
- Services
- On-page & technical SEO, content, media placements
Results
Page one for the searches that sell audio ads.
Before we started, 40 tracked keywords reached Google’s first page. Three years later, 250 do — including the high-volume podcast and radio advertising terms buyers use when they are ready to spend. Organic traffic more than doubled along the way, and visitors stuck around longer.
- 40 → 250
- Page-one keywords
- 11 → 95
- Top-3 keywords
- +137%
- Organic sessions per month
- 43% → 66%
- Engagement rate
Keywords ranking on Google’s first page
Tracked keywords, Google US. Snapshots from the start of the engagement to July 2026.
- Page one (top 10)
- Top 3
View the numbers
| Snapshot | Page one | Top 3 |
|---|---|---|
| Aug 2023 | 40 | 11 |
| Jan 2024 | 84 | 38 |
| Apr 2024 | 136 | 60 |
| Aug 2024 | 171 | 71 |
| Dec 2024 | 177 | 81 |
| Mar 2025 | 161 | 64 |
| Jul 2025 | 184 | 69 |
| Nov 2025 | 211 | 90 |
| Feb 2026 | 219 | 92 |
| Jul 2026 | 250 | 95 |
Keyword wins
High-intent searches from advertisers, with US monthly search volume. First tracked position → July 2026.
- podcast advertising4,400 searches/mo#19 → #4
- advertise podcast4,400 searches/mo#47 → #5
- podcast advertisers4,400 searches/mo#36 → #4
- advertise on the radio2,400 searches/mo#40 → #3
- radio ads2,400 searches/mo#25 → #3
- radio advertisements2,400 searches/mo#18 → #1
- podcast advertising companies320 searches/mo#36 → #1
- audio advertising260 searches/mo#6 → #1
Organic sessions per month
Google Analytics 4, Organic Search, 2023–2025. Monthly average up from 1,308 before the engagement to 3,105 in 2025.
- Organic sessions
Sources: keyword rank tracker (Google US desktop), Aug 2023 – Jul 2026; Google Analytics 4 (Organic Search channel), pulled September 30, 2026. Sessions and engagement rate: 2025 monthly average vs. Jan–Jun 2023, before the engagement began.
What we did
Give every buyer a page worth ranking.
Audio advertising has two sides — brands buying ads, and the publishers, podcasters, and stations selling inventory — and advertisers in every industry search differently. The site spoke to all of them at once. We split that into focused pages, tightened the copy and metadata on every one, and built the outside authority to compete with the biggest names in audio.
Scope at a glance
- Meta titles & descriptions rewritten
- Page speed from a C to a B
- New pages for publishers, podcasts & radio stations
- Industry pages: automotive, real estate, finance & more
- Blog cleaned up and expanded
- Placements in Forbes, Entrepreneur & Adweek
-
On-page & technical SEO
Pages that say what they are — to buyers and to Google.
- Rewrote meta titles and descriptions across the site
- Optimized landing-page marketing copy for search intent
- Improved page speed from a C to a B grade
- Rebuilt internal linking so authority flows to money pages
-
Site footprint expansion
A dedicated page for every audience and industry.
- New service pages for publishers, podcasts, and radio stations
- Industry pages for automotive, real estate, finance, and more
- Each page targeted to the searches that audience actually makes
-
Content & blog
A library that answers advertiser questions — and links to the pages that convert.
- Cleaned up the existing blog
- Expanded it with new articles for advertisers
- Linked articles to the matching service and industry pages
-
Tier-1 media placements
Authority from the publications advertisers already trust.
- Placements in Forbes, Entrepreneur, Adweek, and more
- Coverage that builds brand credibility and links Google rewards
Get started
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